Custom Shopify functionality for what apps and themes don't cover
Obnold builds the merchant-specific features, integrations, and internal tools that are too particular to your business to come off the shelf.
Start a ProjectIs this the right fit?
Need custom storefront features
Your catalog or buying flow needs logic no theme or app covers out of the box.
Need a customer portal
Customers need self-service tools beyond what Shopify's default account pages offer.
Need API-based workflow automation
Manual processes between systems need to become automatic.
Need a merchant-specific app
You need an internal tool built for your store, not a public app.
What's included
Custom development covers the range of merchant-specific builds beyond standard theme or app work.
Custom storefront functionality
Buying flows, configurators, or logic tailored to how your catalog actually works.
Theme feature development
Custom sections, blocks, and functionality built into your existing theme.
Customer portals
Self-service account experiences beyond Shopify's default customer pages.
Third-party integrations
Connections to the ERPs, PIMs, or internal tools your business runs on.
Custom internal apps
Private Shopify apps built specifically for your team's workflows.
Operational automation
Reducing manual work between Shopify and the rest of your stack.
API-based workflows
Server-side logic connecting Shopify to external systems and data sources.
Discovery and planning
Custom development covers the things that are specific to your business — not public, reusable tools. That distinction matters: if what you need is useful to other merchants too, it may make more sense as one of our Apps rather than a custom build.
We start by mapping exactly what the custom functionality needs to do, which systems it touches, and where the edge cases are. That scoping determines whether it's a theme-level feature, a private app, or server-side automation.
From there we build and test against your real data before anything ships to your live store.
How Obnold works
The same repeatable process we use across every engagement.
- 1Discover
- 2Plan
- 3Design
- 4Build
- 5Test
- 6Launch
- 7Grow
Recent custom development projects
Olive & Bloom
Custom product configurator for made-to-order furniture.
Ironclad Fasteners
Private app syncing inventory between Shopify and an internal ERP.
Harlow & Finch
Custom subscription logic layered on top of a Shopify Plus theme.
Common questions
Have something custom in mind?
Tell us what you're trying to build and we'll scope what it takes.
Start a Project